A guest posting writer should aim to distinguish their post from the rest of a blog’s content while maintaining the theme of the blog’s content. Guest posting offers a writer the chance to prove their blogging skills. If you’re stuck on an appealing approach for a guest post, consider writing about the blog’s subject matter in a format not usually adopted by the blog’s writers. Placing a familiar subject in a different structural context can add a refreshing spin on an otherwise everyday bit of writing. Below are three examples of alternate blog post formats that could work in your favor.
Interview Format
Ask the webmaster if you can interview a person related to the blog for your guest post. If you’re guest posting for a music blog, for example, see if you can get into contact with the member of a band popular with the blog, or a representative from a record label that produces music which interests the blog’s readers. Either way, ask to interview someone in the industry via email and also ask if you can repost parts of the interview on the blog so readers can hear news about their favorite topics straight from the source! If you get permission to interview a person, be sure to ask questions that could yield substantive and engrossing information to repost to the readers.
Story Format
I’ve recently read a number of guest posts that showcase the writer’s ability to tell a captivating story. This is the case more often in blog’s geared towards a person’s lifestyle (mom blogs, health food blogs, journal-style blogs, etc). These blogs frequently allow their guest posters more creative freedom in their writing. I’ve read guest posts in this vein that seem fluffy and overwrought at first, but by the end of the story you realize that they’ve been writing about the blog’s subject (parenting, staying vegan, overcoming anxiety, etc) all along. These articles may be more verbose and florid in their writing style, but they ultimately communicate a meaningful message relating to the blog’s theme. Remember to tie your post back to the blog if you write in this format.
Product Reviews
A review is a useful alternative to fall back on if you’re out of ideas for a guest post. Product reviews are particularly valuable to tech sites where new writing could be done on the products that pop up every day. And product reviews can range from review on physical products (a new optical mouse) to less tangible consumer goods (mobile phone applications). You could stand to become a much more prominent blogger if the product proves to be popular and if you’re one of the first writers to cover it!
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