Technically guest posting is a joint venture between guest writers and webmasters in creating content for particular blog it is supposed to be a win-win situation for both writers and webmasters. The webmaster got fresh quality content while the guest writer got backlink, exposure and traffic to his/her site.
And for the readers, they will get content with fresh ideas from different perspectives and views – which is useful for them too.
However one common question from webmasters is – how to attract writers to guest post in my blog? So let’s see some ways on how to do that.
Approaching The Writers
One mistake when you are starting to accept guest posts on your blog is – just prepare a “Write for Us” page, announce it and do nothing!No, no – you have to approach the writers. There a huge numbers of blogs accepting guest posts out there so the writers might never know about your site if you are not approaching them.
One way to approach the writers is through email. Sending email is easy, right? But you have to approach in a good manner and invite the writer to write at your site. If the writer refuses or not replying, it’s OK because he/she might come again to write at your blog. If you get positive feedback, make a connection and it’s time to receive guest posts for your blog.
Keep Promoting
This is important – keep promoting your blog!
How? Determine your structure for guest posting professionally including preparing “Write for us” page and the policies/guidelines. Then give your website a commercial brand so writers will be attracted to visit and join the party!
With the intense growth of social media networks, you can use Twitter, Facebook and other social media sites to reach the writers. I believe it’s not hard to post the messages to the sites, but keep in mind that you have to use appropriate way of inviting people to write at your blog.
One effective platform to promote your blog to targeted writers is through MyBlogGuest. I’ve discussed about this wonderful site for guest posting and you can read the article here.
Giving Benefits to The Writer
I see this element as an essential element if you are looking for guest articles on your blog. Create a win-win situation. The writers give you content, you give them good exposure. Readers might not notice the guest writer by just reading at the content. They might miss the byline or the author name so put extra section for the author’s gravatar and some basic information about them. I recommend creating author section box for this.
Give the writers freedom to expose themselves except several harming elements such as stuffing too much repeating keywords or too much links (I recommend limit to just 2 links per article). If you want to see a good example on good management for guest articles, take a look on how EzineArticles manage their writers’ posts. You can learn something from their way of dealing with the writers and articles.
Wrap Up
Accepting guest post is a wise decision that a webmaster should make in order to bring his/her blog to the next level. Not only it creating opportunities for the writers to expose themselves to your audience, but giving you the chance to build reputation for your blog. Hope these tips helps!
{ 5 comments… read them below or add one }
Hi
My name is Brenda Lyttle and I’m dropping you a line to see if you accept guest bloggers on [http://guestpostingtips.com]. I write about fitness and weight loss; and I thought an article about the same would be a good fit for your blog.
The post will be 100% original, written just for your blog and will not be posted elsewhere. If you’re interested in this, please get back to me.
Thanks,
Brenda Lyttle
I own a new blog that I am trying to get started @ http://randomlyobvious.com. I would really enjoy having a few guest writers that are willing to provide quality content. In return of course, the guest writer would be allowed a back-link and free exposure.
Thank you,
Robert Seal
As I have more than one site, guest posting is a very interesting idea for me. Thank you.
I agree that guest writing benefits both the writer and the blog. The blog gets potentially free, credible, content and the writer gets their works published on good sites with valid back links.
As long as that relationship is held up the benefits are endless. I just started started a site that will hopefully help get guest writers and site owners together, please check it out, http://www.myguestwriter.com.
Read you [post! dat was useful. I was recently putting a guestpost on my blog so it helped me
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